Social media has become a huge priority for businesses, as most of the population spends their days on these platforms. Whether you’re a marketer, advertiser, or just have an interest in social media, there is always something new to learn. In this blog post I’ll be sharing tips and tricks to help beginners get started with Twitter Ads Manager.

What is Twitter Ads Manager?

Twitter Ads Manager is a tool that helps you create, manage, and track your Twitter advertising campaigns. It’s a great tool for beginners because it provides step-by-step instructions on how to set up your campaign and track your results.

Creating a Campaign

Creating a Twitter Ads campaign is easy and only takes a few minutes. Here’s how to do it:

1. Log in to your Twitter Ads account and click on the “Create new campaign” button.

2. Give your campaign a name and select your objective. For this guide, we’ll choose “Website clicks or conversions.”

3. Choose your target audience, budget, and start and end dates for your campaign.

4. Select the ad format you want to use. For this guide, we’ll choose “Promoted Tweets.”

5. Enter your ad creative. This is the text of your Tweet, with optional images or videos.

6. Preview your ad and make any changes if necessary.

7. When you’re ready, click on the “Submit” button to launch your campaign!

The Ad Creation Page

Creating a Twitter ad is simple. First, log into your Ads Manager account. Then, click on the “Create new ad” button. This will take you to the Ad Creation page.

On the Ad Creation page, you will be asked to select a campaign objective. Choosing the right campaign objective is important, as it will determine what kind of ad you create and how your ad is priced. For example, if you choose the “Promote your Tweets” objective, you will be charged based on how many people see or engage with your ad.

Once you’ve selected your campaign objective, you will be able to choose other options for your ad, such as targeting, bid amount, and budget. Once you’ve entered all of the necessary information, click on the “Create Ad” button to create your Twitter ad!

Target Audience and Keyword Selection

Twitter Ads Manager is a powerful tool that can help you reach your target audience and measure the impact of your campaigns. But how do you get started? In this beginner’s guide, we’ll show you how to use Twitter Ads Manager to select your target audience and keywords.

First, log in to Twitter Ads Manager and click on the “Campaigns” tab. Then, click on the “New Campaign” button.

In the “Create new campaign” window, you’ll need to select a campaign objective. For this example, we’ll choose “Reach.”

Next, you’ll need to select your target audience. You can do this by choosing from a variety of options, including location, gender, interests, and keywords.

Once you’ve selected your target audience, it’s time to select your keywords. Keywords are the words or phrases that people will use to search for your product or service. To find the right keywords for your campaign, think about what people might search for when they’re looking for something like what you’re offering.

Finally, enter your budget and start date. Then, click on the “Create Campaign” button.

Now that you know how to use Twitter

ad delivery method selection

Assuming you’re talking about the Ads Manager tool on Twitter:

When you create a new campaign in Ads Manager, one of the first things you need to do is select your ad delivery method. You can choose between automatic and manual bidding. With automatic bidding, Twitter will automatically optimize your bids to get the most engagement for your ads. With manual bidding, you have more control over your bid amount, but you’ll need to closely monitor your campaign’s performance to make sure you’re getting the results you want.

Budget, schedule and bid settings

When it comes to Twitter Ads, there are three key settings that you need to be aware of in order to get the most out of your campaigns. These are budget, schedule and bid settings.

Budget: This is the amount of money that you are willing to spend on your Twitter Ads campaign. You can set a daily budget or a total campaign budget. It’s important to note that your daily budget may be exceeded if you have a high bid for your keywords.

Schedule: This is where you decide when your Twitter Ads will run. You can choose to run your ads continuously or on specific days and times.

Bid: This is the amount you are willing to pay per click on your ad. If you have a high bid, your ad will be more likely to appear in users’ timelines. However, you need to make sure that your bid is not too high or you will end up spending more money than your budget allows.

These are just some of the basics when it comes to using the Twitter Ads Manager. By understanding these key settings, you’ll be well on your way to running successful campaigns!

Conclusion

Overall, Twitter Ads Manager is a very powerful tool that can help you optimize your Twitter ad campaigns and get the most out of your budget. If you’re new to Twitter advertising, I recommend checking out this guide to get started. And if you’re already using Twitter Ads Manager, I hope this article has given you some new ideas on how to use it to its full potential.