Balachandran N S

Balachandran N S — B2B Demand Generation Specialist

About Me

Helping B2B Technology & Services Companies Build Pipeline and Drive Revenue

I am Balachandran N S, a B2B Demand Generation and Digital Marketing specialist based in Tamil Nadu, India, with over 15 years of experience helping technology and services companies generate qualified pipeline and accelerate revenue growth.

My core expertise is in account-based marketing (ABM), lead generation, and full-funnel demand generation strategy for B2B organisations. I have worked across industries including IT services, Retail, CPG, and enterprise technology, supporting both inbound and outbound go-to-market execution.

What I Do

I specialise in building and executing demand generation programmes that connect marketing activity directly to sales outcomes. My work spans:

Account-Based Marketing (ABM) strategy and execution for enterprise and mid-market accounts
B2B lead generation using tools including ZoomInfo, Dripify, LinkedIn Sales Navigator, and HubSpot
Outbound sequencing, persona-based targeting, and multi-touch outreach campaigns
Content-led inbound marketing, SEO strategy, and organic growth
Marketing automation, email nurture programmes, and CRM integration
GTM planning for IT services and solutions selling in Retail, CPG, and enterprise verticals

Industries Served

IT Services · Retail & CPG · Enterprise Technology · SaaS · B2B Professional Services

Tools & Platforms

ZoomInfo · HubSpot · LinkedIn Sales Navigator · Dripify · Google Analytics · Google Search Console · Semrush · Salesforce · Mailchimp · WordPress

Certifications

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Let’s Connect

If you are looking for a demand generation specialist who understands B2B pipeline building, account-based marketing, and services solution selling — I would be glad to connect.

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