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Balachandran N S

B2B Demand Generation & Digital Marketing Specialist


  • July 15, 2022

    How To Optimize Your Online Landing Pages For Greater Conversions

    This article is a quick and easy guide to help you improve conversion rates on your website. While this might be an article on how to optimize landing pages, it can also be applied to any other element of your website that could use some optimization and improvement. What is a Landing Page? A landing…

  • July 9, 2022

    The Truth About SEO vs. SEM: What Works Best For Increasing Website Traffic?

    SEO and SEM are two ways website owners can increase their site traffic. SEO is the process of optimizing a website for search engines, while SEM is the process of using paid ads to drive traffic to your site. This article provides a brief overview of both SEO and SEM, as well as which method…

  • July 8, 2022

    The Complete Guide To Pay-Per-Click (PPC) Marketing

    This article will help you understand what is PPC marketing and the basics of PPC advertising. It will also provide practical advice to get your business started and some tips to increase the effectiveness of your campaign. What is PPC? PPC stands for pay-per-click, a type of internet marketing in which advertisers pay a fee…

  • July 8, 2022

    The Complete Guide To Search Engine Marketing

    Search Engine Marketing is a very powerful tool that can help any business. In this guide I will cover the basics of SEO and how it relates to your business, as well as some more advanced tactics for boosting your company’s visibility on Google. Introduction to Search Engine Marketing If you’re new to search engine…

  • July 3, 2022

    Easy Steps to Use Google AdWords Keyword Planner Tool

    The Keyword Planner Tool is a free tool from Google that helps you explore which keywords might work for your online marketing. The tool has 3 main sections: “Find new keywords to target,” “See all of the search terms related to my website,” and “Expand your search on the right-hand side.” How to Use the…

  • July 3, 2022

    Important Facts Bloggers Need To Understand About Google Analytics

    As a blogger, it is important to know how Google Analytics works. In this article we will talk about three things you need to know about Google Analytics and how it impacts your blog. What is Google Analytics? Google Analytics is a web analytics tool that helps website owners and bloggers understand how visitors interact…

  • July 3, 2022

    How To Improve Your Marketing By Understanding Traffic Trends

    To get your marketing efforts on the right track, you need a grasp on what’s hot and what’s not. We break down how to identify trends in traffic volume, and the benefits of understanding them before they become too widespread. What are Traffic Trends? Traffic trends are the patterns that emerge from analyzing website traffic…

  • July 1, 2022

    How to Use Twitter Ads Manager: A Beginner’s Guide

    Social media has become a huge priority for businesses, as most of the population spends their days on these platforms. Whether you’re a marketer, advertiser, or just have an interest in social media, there is always something new to learn. In this blog post I’ll be sharing tips and tricks to help beginners get started…

  • June 29, 2022

    How To Implement Robots.txt For The Perfect SEO Strategy

    When it comes to SEO, Google’s robots.txt file has been around for a very long time now. It’s used by websites to tell Google what type of content is and isn’t allowed on their websites, as well as how they want Google to index them in the first place. In this article, you’ll learn how…

  • June 24, 2022

    How To Use Search Engine Optimization SEO For Lead Generation

    What are the steps that you should follow to get your website ranking higher? To find out, read this article on how to use SEO for lead generation! What is Search Engine Optimization? Search engine optimization (SEO) is a process used to improve the ranking of a website on search engines. This can be done…

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