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  • How To Optimize Your Online Landing Pages For Greater Conversions

    This article is a quick and easy guide to help you improve conversion rates on your website. While this might be an article on how to optimize landing pages, it can also be applied to any other element of your website that could use some optimization and improvement. What is a Landing Page? A landing

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  • The Truth About SEO vs. SEM: What Works Best For Increasing Website Traffic?

    SEO and SEM are two ways website owners can increase their site traffic. SEO is the process of optimizing a website for search engines, while SEM is the process of using paid ads to drive traffic to your site. This article provides a brief overview of both SEO and SEM, as well as which method

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  • The Complete Guide To Pay-Per-Click (PPC) Marketing

    This article will help you understand what is PPC marketing and the basics of PPC advertising. It will also provide practical advice to get your business started and some tips to increase the effectiveness of your campaign. What is PPC? PPC stands for pay-per-click, a type of internet marketing in which advertisers pay a fee

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  • The Complete Guide To Search Engine Marketing

    Search Engine Marketing is a very powerful tool that can help any business. In this guide I will cover the basics of SEO and how it relates to your business, as well as some more advanced tactics for boosting your company’s visibility on Google. Introduction to Search Engine Marketing If you’re new to search engine

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  • Easy Steps to Use Google AdWords Keyword Planner Tool

    The Keyword Planner Tool is a free tool from Google that helps you explore which keywords might work for your online marketing. The tool has 3 main sections: “Find new keywords to target,” “See all of the search terms related to my website,” and “Expand your search on the right-hand side.” How to Use the

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  • Important Facts Bloggers Need To Understand About Google Analytics

    As a blogger, it is important to know how Google Analytics works. In this article we will talk about three things you need to know about Google Analytics and how it impacts your blog. What is Google Analytics? Google Analytics is a web analytics tool that helps website owners and bloggers understand how visitors interact

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